What advice do you have for navigating multiple stakeholders with conflicting feedback when creating sales enablement?
I have one stakeholder who really should only be an inform but is acting like a decision-maker, and the conflicting feedback I'm getting is prolonging the creation process 5x. I've also got a design team that needs a lot of handholding, which is difficult for me since it's not my specialty.
7 Answers
Gusto Head of Product Marketing, Benefits • 4y
A few things come to mind to try: Create a brief for the sales enablement assets upfront. Succinctly outline what your objectives are in priority order, who the target a...
2221 Views
Amperity SVP, Head of Marketing • 2y
Great stakeholder management begins before a project like sales enablement even begins. Vision: I quickly establish my vision for Product Marketing at the company. In the...
704 Views
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WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
Politically, it's probably smart to go with the advice of the most senior person offering advice, especially if they are in your direct reporting structure. As another o...
755 Views
Lucidworks Former Director of Digital Marketing - Demand Generation • 6y
I think it is important to have a strategy/vision with goals laid out for sales enablement, that is approved by stakeholders ( typically VP demand generation/CMO and VP S...
738 Views
Hover Director of Marketing • 9y
How is your sales team set up? Do you have a sales training counterpart? Or is the head of sales? Ultimately, you’ll need to set up a mtg with that person + your head of ...
613 Views
KPI Sense Chief Executive Officer • 6y
The first thing to do is figure out the "why" of the conflicting opinions. Perhpas it has to do with the incentives each stakeholder is responding to, or a resistance to ...
500 Views
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