Benjamin Blackmer

One quibble with this question: I’d start with the assumption that product marketing is a part of the marketing team because product marketers are more marketers than pro...

I like to think about goals when talking about plans. You want clarity in your priorities, particularly because it’s difficult to know what to say yes and no to when you’...

The goal of a positioning document is to align your company on how to talk about your product. In its simplest form, a positioning framework should include three things:A...

This is a great question and very much depends on the functions that exist in your company. A PMM should be prepared to create any asset that a marketing or sales departm...

The Jobs To Be Done (JTBD) concept is excellent for an enterprise B2B sales motion, and it is beneficial to think about why someone would buy your product. However, there...

The most important thing for a launch is to align your company on the number 1 goal of the launch.Boiling down a launch to one more important thing is tough, but goal ali...