How does your company define the difference between Marketing and Product Marketing teams and how do the responsibilities differ?

We have different types of product marketing teams: Core product marketing - responsibile for working closely with engineering on influencing the product roadmap and dev...

I have been fortunate to work for CMOs who have a firm grasp and strong working knowledge of all aspects of marketing. Often times you run into CMOs who only know brand, ...

For us the Corp Marketing team is accountable for brand, demand generation, creative, and communication (PR/AR/etc.) along with execution of programs (e.g. project manage...

In addition to above, since all content is so closely tied to how/where it shows up and who needs to see it, versus 10 yrs ago when product marketing would created a set ...

The short answer is product marketing defines the go-to-market strategy to achieve a return on investment. The Marcom team executes the tactics in support of the GTM stra...

I've seen that marketing teams are generally structured in this way - Corporate Marketing - includes comms (press, analyst relations, internal comms, customer marketing),...

One quibble with this question: I’d start with the assumption that product marketing is a part of the marketing team because product marketers are more marketers than pro...