What are the assets that product marketing owns? And the best way to vet the assets with key stakeholders?
2 Answers
WSO2 Director of Product Marketing • 2y
This is a great question and very much depends on the functions that exist in your company. A PMM should be prepared to create any asset that a marketing or sales departm...
382 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 5y
I generally think of PMM owning areas of responsibilities, a subset of which is key assets. I point this out because assets are tactical elements and may change depending...
2195 Views
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