WSO2 Director of Product Marketing • 2y
This is a great question and very much depends on the functions that exist in your company. A PMM should be prepared to create any asset that a marketing or sales department might require, particularly for smaller companies with limited marketing resources. Still, there are a few assets that are squarely PMM’s responsibility: Positioning documentation Demo script First call sales deck Sales 1-pager Competitor battle cards The positioning doc is the foundation for everything that a PMM does. It i ...Read More
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