What do you think about the Jobs to be Done framework for enterprise B2B?

I find the jobs to be done framework very useful in order to keep a customer-first mindset. Truly understanding your target audience's needs serves a product marketer tar...

I think it's very helpful. For those reading this that haven't read Clayton Christensen's work, here's a good summary of the concept of "jobs to be done".When we create m...

JTBD is a great framework for products with many use cases which can appear across multiple B2B ICPs. For example, when I was leading SDK product marketing, we used job s...

The Jobs To Be Done (JTBD) concept is excellent for an enterprise B2B sales motion, and it is beneficial to think about why someone would buy your product. However, there...