Are you using OKRs to align your team’s efforts to the company goals?
2 Answers
We use OKRs at Airtable and we align OKRs from the top to bottom with an app built on Airtable (of course). Every PMM works on objectives that ladder up to marketing OKRs...
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Lyft Senior Director Product Marketing | Formerly Google, Shopify • 2y
This is a PMM best practice. Any company should have a larger strategic framework that supports it’s future growth. Cascading out of that larger framework should be both ...
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