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Are you using OKRs to align your team’s efforts to the company goals?

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2 Answers
Product Marketing KPI's
  1. Kevin Wu
    Kevin Wu

    Airtable Former Sr Director Product Marketing | Formerly Salesforce, AppDynamics, WeWork, Airtable • 4y

    We use OKRs at Airtable and we align OKRs from the top to bottom with an app built on Airtable (of course). Every PMM works on objectives that ladder up to marketing OKRs which in turn ladder up to corporate OKRs. Pretty standard stuff and we find that it works well for us. Not every company works this way though. Salesforce famously uses a method called the V2MOM which is more complex but is similar in spirit.

    Key results, in aggregate, should indicate whether or not the objective was achieved.

    1,743 Views
  2. Beth McGrath
    Beth McGrath

    Lyft Senior Director Product Marketing | Formerly Google, Shopify • 2y

    This is a PMM best practice. Any company should have a larger strategic framework that supports it’s future growth. Cascading out of that larger framework should be both product and revenue goals. I think about aligning PMM first to revenue goals, because I’ve focused most of my career in B2B marketing. Secondarily, I’d focus on product goals.  The above is how I’d rank the focus of my team’s impact, but I find that in practice the way measurement typically works is that you measure product impa ...Read More

    1,532 Views

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