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We use OKRs at Airtable and we align OKRs from the top to bottom with an app built on Airtable (of course). Every PMM works on objectives that ladder up to marketing OKRs which in turn ladder up to corporate OKRs. Pretty standard stuff and we find that it works well for us. Not every company work......Read More
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What should I include in my product marketing budget?What is an important KPI that you see product marketing teams completely missing?Any strategies for developing gold-standard customer testimonials / value case studies? For longer sales cycles, what type of content helps in moving deals forward?How do you communicate product marketing updates and activities to the rest of the company? What is the marketing strategy of Airtable?