How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)
PandaDoc VP of Product Marketing & Brand • 6y
In an ideal world product and product marketing should be embedded in one another’s efforts from start to finish (see my other response on “customer needs” and getting PM...
2312 Views
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 5y
Why split? Make feature adoption a shared metric between PMM and PM teams. This is an important metric for both teams. I would use this metric pre-launch to really unders...
1964 Views
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PMMs should be responsible for KPIs that bring users and customers to the product and through onboarding and activation. Are the materials provided to educate a user lead...
2445 Views
Resolve AI Product Marketing | Formerly Google • 1y
This is where collaboration is key! Here's how I'd approach it: Why share KPIs with the product team in the first place? Sharing KPIs creates a closed-loop feedback syste...
3746 Views
Trusted Health Product Marketing • 3y
In any SaaS business, “adoption” is a company-wide priority. If customers aren’t happy and using the product, you’re just putting your sales/marketing investments into a ...
2389 Views
Common Room VP of Marketing • 4y
First off, is feature adoption the right KPI? In my opinion, focusing on feature adoption could be too narrow of a metric and doesn't shed light on what the end-user is e...
988 Views
Clockwise Head of Growth Marketing • 4y
To the contrary, I always like to share and align on KPIs with the product team. Bonus points is you can also align that with key partners in other functions as well, lik...
638 Views
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 3y
I've generally seen that the most successful product <> PMM partnerships are based on shared goals, not split goals. Here's what that usually looks like. Both tea...
745 Views
Altruist VP of Marketing • 4y
The ideal scenario is that product and product marketing have shared adoption KPIs because this creates greater investment and accountability from both groups. If that’s ...
576 Views
Lyft Senior Director Product Marketing | Formerly Google, Shopify • 2y
Though I think of PMM as being quite different from traditional marketing, I often focus my PMM teams on a relatively standard marketing funnel. Splitting feature adoptio...
4497 Views
So I am actually not sure this should be split, the best companies I have ever worked at Product Management and Product Marketing shared these numbers and it was our goal...
885 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
Oooo this really depends on so many factors! Is your organization focused more on product-led or sales-led growth? Do you have a Growth Product division? etc.. IMO, yes....
328 Views
Related Questions
How do you show Product Marketing's impact on metrics that are shared with another function?How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?In your experience, what KPIs "must haves" for any product marketing role or team?How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?What are the best KPIs to measure for the product marketing department that aren't conversion metrics? Which KPIs do you consider most important depending on the goals you want to achieve?