What are the top three KPIs for Product Marketing and how do you track/measure them?
3 Answers
Sauce Labs Group Manager, Product Marketing | Formerly Twilio • 1y
If you could only track three KPIs, here are the top three that I recommend as a product marketer 😊Pipeline is foundational; it shows PMM's direct impact on revenue and b...
1253 Views
Lyft Senior Director Product Marketing | Formerly Google, Shopify • 2y
Good PMM work should always be measurable. It’s easy for PMM to become a catch-all for things that don’t fit anywhere else. Without measurement it’s hard to stick to prio...
5490 Views
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 1y
There's a lot of metrics you can track and help drive from Product Marketing, but the most important starting point is ensuring you have alignment with leadership and you...
523 Views
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What are the KPIs you’re focusing on?Which KPIs do you consider most important depending on the goals you want to achieve?What are PMM KPIs that can be directly attributed product marketing work? What are the common KPIs PMM should track?How do you handle KPI formulation?What are the three most important metrics to measure the impact of a product marketing team?