What are the top three KPIs for Product Marketing and how do you track/measure them?
3 Answers
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
If you could only track three KPIs, here are the top three that I recommend as a product marketer 😊Pipeline is foundational; it shows PMM's direct impact on revenue and b...
1261 Views
Lyft Senior Director Product Marketing | Formerly Google, Shopify • 2y
Good PMM work should always be measurable. It’s easy for PMM to become a catch-all for things that don’t fit anywhere else. Without measurement it’s hard to stick to prio...
5504 Views
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 1y
There's a lot of metrics you can track and help drive from Product Marketing, but the most important starting point is ensuring you have alignment with leadership and you...
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