What messaging frameworks are best-in-class?
8 Answers
Canva Head Of Product Marketing • 4y
Positioning is about showcasing how you solve your customer's needs in a unique and beneficial way. I firmly believe that you can not create strong messaging if you hav...
31587 Views
Arcade.dev Head of Marketing • 4y
I actually tend to take bits and pieces from different ones that I've used in the past to create my go-to. Whatever framework you use should help you get to a focused opi...
15109 Views
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Symphony Talent Head of Product Marketing • 5y
There are a lot of messaging frameworks out there to choose from, but I take a bottom up approach: I start with the differentiators and proof points and then build my ele...
6512 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 5y
I think some of the work April Dunford has done in terms of the framework she lays out in her book is super practical and easy to use. There are some good examples you c...
3524 Views
Circana Chief Strategy Officer | Formerly Microsoft, SAP, McKinsey • 4y
Sure. While I cannot share internal documents necessarily, I can share a few elements that I think make up good messaging frameworks. Market and competitive context Prod...
9882 Views
Ethos Head of Marketing, B2B | Formerly Meta, Microsoft • 2y
I find that you have to: 1. Understand the audience, their problem, and how they currently solve it2. Use that to define your product's key benefits and proof points 3. O...
1093 Views
Backblaze Product Marketing Manager | Formerly Vultr, Micro Center • 2y
Absolutely, when it comes to top-tier messaging frameworks, the Jobs To Be Done (JTBD) framework stands out as a real game-changer. This framework delves deep into compre...
517 Views
ServiceNow Senior Product Marketing Manager | Formerly Deloitte, Salesforce • 2y
Your messaging should always aim to influence and shape the market's perception of your product. Good messaging accelerates trust between your company / product and your ...
463 Views
Related Questions
What messaging do you call successful?What key elements do you include in a messaging framework? What is your advice for honing messaging skills?What are the specific tools and frameworks you use to create positioning and messaging?What are good messaging framework resources that you use?What frameworks do you rely on when creating messaging and positioning? How might these frameworks differ if creating messaging and positioning from scratch vs. updating existing messaging and positioning?