Christopher Greco

Use a GenAI solution to go back and forth as if it were an interviewer, and have it critique your answers. Practicing alone can be good if you can be objective, which we can rarely be. Still, recording yourself practicing is a good way to improve the way you give voice to your answers. With that being said, you need someone to ask you some questions. Prime a generative AI solution (ChatGPT, Gemini, Claude, etc.) to act like a product marketing director working in your field and ask it to ask you ...Read More

Not everything needs a full-scale Tier 1 or Tier 2 launch, but that shouldn't stop you from communicating effectively important changes for Tier 3, just make sure you're not overshadowing or reducing the impact of what's more important.The framework is the usual: understand who'd be impacted the most understand how big of an impact it would make understand how this release fits within your other launches / comms. Could it be paired with another one for example to avoid overcommunication? Could i ...Read More

The easiest way to influence heterogeneous goals is to show how action A for goal A would provide a positive impact on action B and goal B. In the end, everyone has the same goal: increase company revenue / margins / stakeholder value. But depending on how these goals are set, you might have a long way to go before succeeding. So what would a PMM do? Identify your target goal identify the target audience and persona define their jobs-to-be-done tailor your positioning and messaging to fit the ne ...Read More

Work backward: define your goal -> understand where your users are more likely to be and convert -> understand which channels provide the best ROI.The first step is always to understand what should be achieved by a particular launch. Is it new signups? Feature adoption? Upselling? Based on this segmentation, use your data to understand what the best-performing channels could be based on historical information. Add to the equation competitive intel: is there anything you could steal and tes ...Read More

Gradually increase trust toward your function's strategical capabilities from the different function leaders.It's never easy to gain the trust of other people. Take any opportunities you have and slowly build upon them.It's not an overnight success and it will take a lot of effort, but you might have a good feature idea from a market insight. That might give you some leverage over the product team, and if you play your cards well they'll see the value you can provide them as voice of the market. ...Read More