How do you influence people who are not aligned on the same objective (a different team with different goals) to move the needle on an interdisciplinary project?
6 Answers
Google Global PMM Lead, Google Labs Marketing • 2y
This is probably one of the critical skills for a PMM to have, influencing without formal authority or aligned goals. I wish a had a silver bullet type of answer but the ...
21189 Views
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 2y
Shared goals are key. Show how your collaboration benefits their specific objectives. First, understand their perspective. Here's my 7-step influence framework:Build Rela...
3063 Views
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decagon.ai VP Marketing • 1y
Different teams may have different goals, but at the end of the day, all of those goals are in support of larger business goals. Interdisciplinary project goals should la...
1028 Views
Amperity SVP, Head of Marketing • 2y
Let's pull back from this question because it does not provide a great premise to build on. Every for-profit business has the same objective of making money profitably. M...
570 Views
Toloka Product Marketing Lead | Formerly IBM, Mint, Wonderflow • 1y
The easiest way to influence heterogeneous goals is to show how action A for goal A would provide a positive impact on action B and goal B.In the end, everyone has the sa...
270 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
At some level, everyone in an organization ultimately shares the same overarching goals, whether that’s revenue growth, profitability, risk reduction, or another strategi...
472 Views
Related Questions
What are the best practices and strategies to align cross-functional stakeholders? Please also provide examples.How do you build cross-functional influence across geographically dispersed teams? When you first join an organization as a PMM what is the very first thing you do to begin your influence?How to influence when you're at a junior position, and are working with senior stakeholders who contribute to the project?