What are some good resources to practice for PMM interview questions and case studies?

I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources aggregated here on Sharebird, from the Product Marketing Alliance, and PMM Hive. But definitely don't memorize answer to questions or cases, make sure you connect examples back to work you've done or your own experiences.

Sharebird and Product Marketing Alliance have some great resources on this topic. Glassdoor is also helpful sometimes when folks share interview questions they were asked. So I’d take full advantage of them if you haven’t already. I’ve also googled phrases like “PMM interview questions” or “preparing for a product marketing interview”. You’d be surprised how helpful some of the Medium articles are.

• Practice some basic questions you will get using the STAR method (The STAR method is a structured manner of responding to a behavioral-based interview question by discussing the specific situation, task, action, and result of the situation you are describing)

  • Do you have a product marketing philosophy?

  • What’s the biggest project you’ve led? What worked/ didn’t?

  • Challenge: If you had $5k to spend in any way you wanted, how would you spend it and why?

  • Will this be the same type of role you’ve done before or something different?

  • Have you been promoted in your previous role?

  • How did you manage success in your last role?

  • What new skill have you learned lately? (personal or professional)

  • What metrics are important to manage as a product marketer?

• For case studies, here are some common ones I've seen to be prepared for:

  • Fill out a messaging & positioning doc for a product of their choice.

  • Create a mini go-to-market strategy for a product they like and present it to the team

  • Dissect a launch, and to tell you who they think it was positioned to (and why), the highs and lows, and what they would have done differently

• Yasmeen Turayhi wrote a great book I'd recommend

• I wrote a blog post for hiring managers a while ago where you can see the other side of the coin: https://www.productlaunch.pro/blog/zjinmm6iorhoxmpi7tp5dizallpbdo

Use a GenAI solution to go back and forth as if it were an interviewer, and have it critique your answers.

1. Practicing alone can be good if you can be objective, which we can rarely be. Still, recording yourself practicing is a good way to improve the way you give voice to your answers.

2. With that being said, you need someone to ask you some questions. Prime a generative AI solution (ChatGPT, Gemini, Claude, etc.) to act like a product marketing director working in your field and ask it to ask you questions you'd probably experience in a real interview.

3. Say that you want to answer questions using the STAR method (Situation, Task, Action, Review), and ask for thoughtful feedback on what worked and what didn't.

4. If you'd like, retake the answer incorporating said feedback and repeat.

This method tries to mimic having a real-life interviewer / mentor to practice with. When that's not available, we can now use AI to get as close to it as possible.

Tip 1: use speech-to-text to answer as if you were talking to a person. This way your tone of voice would be suitable for a conversation.

Tip 2: record yourself while giving these answers. You'll notice subtle mistakes that you can iron out. Still, don't overthink it!