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3 Answers
Morgan Molnar
Morgan Molnar
Momentive (SurveyMonkey) Director of Product Marketing, Global Insights Solutions @ MomentiveJuly 12
For almost every feature launch, you have to evaluate the amount of market- and customer-facing activities it makes sense to do. For features that don't warrant a market launch (i.e. they aren't a differentiator, don't support a strategic partnership, or open up opportunities for new business) bu......Read More
619 Views
Christy Roach
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product MarketingDecember 9
I count these as “Tier 3” launches which I define as: Relatively small product updates that a subset of your current customer base will care about deeply. You are spot-on that they’re important for users to know about. Usually, it’s a specific group that needs to know about it. For example, we u......Read More
545 Views
Sherry Wu
Sherry Wu
Gong Director of Product MarketingJuly 19
In my experience, this is one of the toughest things as a PMM. You always see the potential upside for making an announcement, and you can spin a story out of anything / convince anybody why something matters. But really, you need to exercise a lot of restraint to avoid overloading your sales tea......Read More
1076 Views