How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?
6 Answers
In my experience, this is one of the toughest things as a PMM. You always see the potential upside for making an announcement, and you can spin a story out of anything / ...
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
For almost every feature launch, you have to evaluate the amount of market- and customer-facing activities it makes sense to do. For features that don't warrant a market ...
2958 Views
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AssemblyAI CMO • 4y
I count these as “Tier 3” launches which I define as: Relatively small product updates that a subset of your current customer base will care about deeply. You are spot-on...
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Toloka Product Marketing Lead | Formerly IBM, Mint, Wonderflow • 1y
Not everything needs a full-scale Tier 1 or Tier 2 launch, but that shouldn't stop you from communicating effectively important changes for Tier 3, just make sure you're ...
341 Views
Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y
Managing small product releases requires a thoughtful and targeted approach to ensure that important updates or enhancements are effectively communicated to users. While ...
4515 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
This question is a good reminder that not all product releases are launches.On a related note, I had a team member who constantly worked on product deprecations, which ar...
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