This is a classic challenge for PMM teams and the unhelpful answer is it will
somewhat depend on how your company is set up. However, ultimately it comes down
to demonstrating the value you can bring
All related (102)
Director, Product Marketing at Intercom • October 26
Vice President, Product Marketing at TripActions • March 16
Director of Product Marketing at Sourcegraph • June 8
VP, Product Marketing at LendingClub • July 26
VP of Product Marketing at Oyster® • October 8
VP of Marketing at NetSpring • December 9
Head of Product Marketing at HiredScore • August 2