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All related (102)
Jasmine Jaume
Director, Product Marketing at Intercom October 26
This is a classic challenge for PMM teams and the unhelpful answer is it will somewhat depend on how your company is set up. However, ultimately it comes down to demonstrating the value you can bring
Priya Patel
Vice President, Product Marketing at TripActions March 16
This is a great question. The key here is to get involved early - in roadmap planning and product strategy - so that your role extends beyond reactively launching features. If you're at a B2B company,
Andy Schumeister
Director of Product Marketing at Sourcegraph June 8
Ultimately, it takes time to build relationships and prove your ability to add real value to be seen as a strategic player vs a launch arm. This can be done by leading a successful product launch, shi
Meredith Davis Shields
VP, Product Marketing at LendingClub July 26
One of the big bets we made in PMM at Chime this year was to commission and activate a deep segmentation study. This has been a bit of a Rosetta Stone for our entire organization and has been picked u
Gregg Miller
VP of Product Marketing at Oyster® October 8
I’m assuming this question is about moving from a focus on the “last mile” of the go-to-market process entailing sales enablement and product launches to more “upstream” go-to-market strategy activiti
Thomas Dong
VP of Marketing at NetSpring December 9
Become the driver of GTM strategy. Going back to the corporate trinity: Sales, Marketing and Engineering, a sound GTM strategy informs Engineering on what to build (roadmap), suggests to Marketing wha
Chase Wilson
Fmr Head of Product Marketing, Jira Work Management at Atlassian May 26
I hear this pain quite a bit. Many people would likely propose working hard to have a "seat at the table". To me this isn't quite enough. A seat at the table will give you insight into launches, but n
Jennifer Kay
Product Marketing Expert & Mentor at | Formerly Homebase, Angi, The KnotOctober 12
It takes time at any company to increase the visibility of a new department and or function. Building trust takes time and I believe you need to be adaptable and cognizant of the company culture you a
Tracy Montour
Head of Product Marketing at HiredScore August 2
The Product Marketing function is strategic by nature. If you're not positioned strategically in the organization, you're at a major disadvantage. PMM work isn't just about releasing new features, it'