Cortney Jacobsen

Sr. Director of Product Management, Aduro

About

Hello! I am a 20-year veteran of the tech industry, specifically in Product Management. I have experience developing product strategies from the ground up for B2B and B2C products in my roles at Amazon, The Walt Disney Company, and Brightcove. I h......more

Content

What is a rare and valuable skill each marketer should develop?

Cortney Jacobsen

Aduro Sr. Director of Product Management • June 8

Data reporting and analytics. Having the ability to gather data (read: SQL skills are both rare and valuable for Marketers), cross-reference data, and - most importantly - draw insights from this data are essential for efficiency in your marketing experiments. A lot of marketers are masters in ta......Read More

1121 Views

How often is too often when it comes to launching a new product feature/enhancement publicly?

Cortney Jacobsen

Aduro Sr. Director of Product Management • June 8

Favorite answer: It depends :-) It depends on your target customer, the type of product, and the maturity of your product and business. Some examples for each - e.g. If your target customer is developers, it may be a good idea to spread features out so that you give your customers time to imple......Read More

735 Views

For international product launches, how should HQ and local offices share responsibilities?

Cortney Jacobsen

Aduro Sr. Director of Product Management • June 12

I have a lot of experience with international product launches during my time at Amazon. Here's some lessons that I learned - HQ should create the playbook for how a product launch should happen, including a timeline of all the milestone activities (beta, translations, marketing assets created, l......Read More

679 Views

Does anyone have tips for securing customer interviews when your customers are relatively unengaged very small businesses?

Cortney Jacobsen

Aduro Sr. Director of Product Management • June 7

That can be a tricky situation! Essentially, you need to develop your customer engagement in order to develop your customer engagement :-) Classic catch-22. I have been in this situation in my work at smaller companies and have found a couple things that work well - 1. Adopt the mindset of "q......Read More