Profile
Cortney Jacobsen

Cortney Jacobsen

Sr. Director of Product Management, Aduro

Content

Cortney Jacobsen
Aduro Sr. Director of Product Management6y
Data reporting and analytics. Having the ability to gather data (read: SQL skills are both rare and valuable for Marketers), cross-reference data, and - most importantly ...
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1200 Views
Cortney Jacobsen
Aduro Sr. Director of Product Management6y
Favorite answer: It depends :-) It depends on your target customer, the type of product, and the maturity of your product and business. Some examples for each - e.g. If ...
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1028 Views
Cortney Jacobsen
Aduro Sr. Director of Product Management6y
I have a lot of experience with international product launches during my time at Amazon. Here's some lessons that I learned - HQ should create the playbook for how a prod...
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748 Views
Cortney Jacobsen
Aduro Sr. Director of Product Management6y
That can be a tricky situation! Essentially, you need to develop your customer engagement in order to develop your customer engagement :-) Classic catch-22. I have been i...
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524 Views
Credentials & Highlights
Sr. Director of Product Management at Aduro
Lives In Kirkland, Washington
Knows About Product Marketing Career Path, Product Launches, Building a Product Marketing Team, L...more