Great question! Far too often, major product launches end up being HQ centric,
with launch events at HQ, customers on stage that are from the same city at HQ,
execs that are all based in HQ etc. The i
Sr. Director of Product Management at Aduro • June 12
I have a lot of experience with international product launches during my time at
Amazon. Here's some lessons that I learned - HQ should create the playbook for
how a product launch should happen, incl
