For international product launches, how should HQ and local offices share responsibilities?
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 6y
Great question! Far too often, major product launches end up being HQ centric, with launch events at HQ, customers on stage that are from the same city at HQ, execs that ...
2074 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
Great question, and timely as my team and I are currently going through a global launch across our major regions. HQ should be the centerpoint of the product definition, ...
1562 Views
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Aduro Sr. Director of Product Management • 7y
I have a lot of experience with international product launches during my time at Amazon. Here's some lessons that I learned - HQ should create the playbook for how a prod...
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