How often is too often when it comes to launching a new product feature/enhancement publicly?
Our CMO wants us to do a major product announcement every quarter.
4 Answers
Conveyor Head of Marketing • 6y
Great question! First and foremost your launches have to have substance and that should dictate the cadence more than marketing need. I've seen some companies try and d...
4182 Views
Gorgias Chief Marketing Officer • 6y
It really depends on what stage your company is at, how your customers consume information from your company, your ship cadence, and what you’re trying to accomplish with...
2462 Views
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Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 5y
If your industry thrives on frequent technology updates, quarterly can make sense, or potentially even more frequently than that. It really comes down to how you balance ...
1916 Views
Aduro Sr. Director of Product Management • 6y
Favorite answer: It depends :-) It depends on your target customer, the type of product, and the maturity of your product and business. Some examples for each - e.g. If ...
1028 Views
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