How often is too often when it comes to launching a new product feature/enhancement publicly?

Great question!  First and foremost your launches have to have substance and that should dictate the cadence more than marketing need. I've seen some companies try and do a launch every week and it starts off great but then loses momentum quickly because people stop caring. Thats a bad situtation to be in. The launches just don't have enough substance and people are overwhelmed.  You may have lots of different updates happening all the time, but the trick is packaged them up into a bigger more i ...Read More

It really depends on what stage your company is at, how your customers consume information from your company, your ship cadence, and what you’re trying to accomplish with the launches.If you’re early stage, your audience is B2B, highly engaged, it might make more sense to communicate smaller upgrades more regularly. It shows momentum and drives engagement.If you’re later stage and shipping stuff all the time, a big quarterly launch might be more about tying a bunch of features together into a st ...Read More

If your industry thrives on frequent technology updates, quarterly can make sense, or potentially even more frequently than that. It really comes down to how you balance out your marketing and product calendars. What events or “moments” has your company established that serve as anchors your loyal customers begin to rely on? Try to rally around those. You may also need to invent new moments that position your brand relative to other industry events, typical purchase cycles, and news. How tech sa ...Read More

Favorite answer: It depends :-) It depends on your target customer, the type of product, and the maturity of your product and business. Some examples for each -  e.g. If your target customer is developers, it may be a good idea to spread features out so that you give your customers time to implement new features, launch them in their own products, and then gather data about how those features performed before you starting throwing more features at them. On the other hand, if your product is a co ...Read More