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What is a rare and valuable skill each marketer should develop?

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4 Answers
Product Marketing Career Path
  1. Varun Krovvidi
    Varun Krovvidi

    Resolve AI Product Marketing | Formerly Google • 2y

    Today's marketing is being disrupted at an exponential pace. We are constantly being overloaded with content and the traditional marketing channels are quickly getting saturated -- all leading to users quickly losing trust in traditional marketing methods. The one skill that is invaluable for each marketer is adaptability, primarily because of 1/ Constant market shifts: With the infusion of AI into our day to day, business models and products are changing rapidly. So are user preferences. Keepin ...Read More

    10,824 Views
  2. Manav Tandon
    Manav Tandon

    Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y

    It's hard to pick one skill... product marketers have to master a variety of skills to be effective in their roles - influencing people, messaging, content creation, sales enablement, opportunity assessments, competitive analysis, etc. But if I had to pick one, I would advise product marketers to continuously refine their messaging skills. And what I mean by messaging is the ability to simplify complex topics and subjects into clear, concise and compelling stories and narratives that will resona ...Read More

    1,677 Views
  3. Cortney Jacobsen
    Cortney Jacobsen

    Aduro Sr. Director of Product Management • 7y

    Data reporting and analytics. Having the ability to gather data (read: SQL skills are both rare and valuable for Marketers), cross-reference data, and - most importantly - draw insights from this data are essential for efficiency in your marketing experiments. A lot of marketers are masters in taking insights and developing a story or a plan, but having skills in the magic that happens before the plan is where a Marketers can stand out. 

    1,201 Views
  4. Stephanie Sosa
    Stephanie Sosa

    Airwallex Product Marketing | Formerly Cisco, Airtable, Slack, Credit Karma • 7mo

    This might be an unusual answer, but relationship building.So much of a PMM's job is, in fact, internal. I often say that PMMs don't necessarily directly own a ton of things. We don't own the product, we don't own sales numbers, we don't own marketing channels. What we do own (or should own in my opinion) is GTM strategy. What that means is that PMMs have to influence and align so many different departments that each have their own goals to a north star for a product or portfolio or solution. PM ...Read More

    308 Views

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