Does anyone have tips for securing customer interviews when your customers are relatively unengaged very small businesses?
Our customers are not used to participating in research, aside from a handful of our regular most engaged customers. I am trying to bring a more customer-centric approach to our business but it is extremely difficult to get a large, random sampling of our customers to actually respond to an interview request and then actually show up to the video interview.
3 Answers
CentralReach Product Marketing Consultant (Contract Role) • 7y
I've had a similar scenario in the past. What worked best was to first automate the requests for interviews so you are not spending a bunch of time emailing or calling cu...
962 Views
Aduro Sr. Director of Product Management • 6y
That can be a tricky situation! Essentially, you need to develop your customer engagement in order to develop your customer engagement :-) Classic catch-22. I have been i...
524 Views
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KPI Sense Chief Executive Officer • 6y
Are you in a (budgetary) position to offer some kind of incentive? Not sure whether your demographic would respond to this or not, though. Otherwise, my #1 suggestion wo...
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