Does anyone have tips for securing customer interviews when your customers are relatively unengaged very small businesses?
Our customers are not used to participating in research, aside from a handful of our regular most engaged customers. I am trying to bring a more customer-centric approach to our business but it is extremely difficult to get a large, random sampling of our customers to actually respond to an interview request and then actually show up to the video interview.
3 Answers
CentralReach Product Marketing Consultant (Contract Role) • 7y
I've had a similar scenario in the past. What worked best was to first automate the requests for interviews so you are not spending a bunch of time emailing or calling cu...
962 Views
Aduro Sr. Director of Product Management • 7y
That can be a tricky situation! Essentially, you need to develop your customer engagement in order to develop your customer engagement :-) Classic catch-22. I have been i...
524 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
KPI Sense Chief Executive Officer • 6y
Are you in a (budgetary) position to offer some kind of incentive? Not sure whether your demographic would respond to this or not, though. Otherwise, my #1 suggestion wo...
571 Views
Related Questions
Everyone says their product is 'innovative' and 'game-changing.' How do you craft authentic messaging that stands out in a sea of superlatives while still conveying your product's genuine value proposition?How do you do customer interview when you don't have a customer baseAs an entry-level marketer, how do you start with customer interviews without existing relationships, get buy-in for a research program, and ensure its is used effectively?What is the most efficient way to validate messaging with customers?What's the best way to segment your customers to write messaging that resonates with them?How can a marketing leader at an early-stage startup effectively gather insights from new market segments when the company has limited resources and no existing relationships with potential customers in those segments?