Deepthi Nagarajan

Assignments are a great way to understand how a candidate approaches problem solving at a deeper level. I request the below assignments based on the level that I'm hiring for: 1) Prepare a launch plan - Driving successful product launches is "non-negotiable" for a PMM. Launch Plan helps assess strategic thinking and executional depth. A comprehensive launch plan involves one to think beyond PMM to take the product to market and also provides an opportunity to assess the candidate's intent to col ...Read More

Think "revenue-first". If you are thinking about PMM as a messaging and content creation function for the whole company, you would be seen that way. But if you shift your focus to connect the dots and position PMM as a strategic function who deeply understands the customer, the product and the market that you are competing in, you can earn a seat at the product table, the sales table and be a valuable partner to your field marketing and demand gen teams to build pipeline. When your product teams ...Read More

I have seen digital marketers successfully move to PMM roles. So it's very much possible. Few things that you could do to start this: 1) Be open about your aspirations to move to PMM and talk to your Product Marketing Leader in the current company to understand the function better. Tell them that you are open to taking a stretch assignment and support them in a project with skills that you bring to the table. It could be a competitive assessment report of the digital presence of your competitors ...Read More

It depends on if you are hiring for an Inbound PMM or an Outbound PMM. For both types of PMMs while you have peer interviews lined up from the PMM function, it's also good to have leaders from cross-functional teams meet them as the PMM role is a hyper collaborative one. Inbound PMMs work closely with the product teams and are primarily focused on launching new capabilities to market and driving adoption. So it's best to have your Product Leader as part of the panel to test the candidate's abili ...Read More