How can a digital marketer transition into product marketing?
4 Answers
ServiceNow Director of Product Marketing • 3mo
Many of the core competencies of product marketing overlap with digital marketing. Take the time to reframe skills such as audience segmentation and targeting, campaigns,...
644 Views
Carta Vice President Product Marketing • 3mo
I think the path from digital marketing to PMM is very, very viable. And I've interviewed several DG candidates for PMM roles in the past, I'm very open to it. The best...
447 Views
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ServiceNow Senior Manager, Product Marketing — AI | Formerly Dropbox, SalesForce • 2mo
Assuming you're already working as a digital marketer, the best thing to do is talk to an existing PMM at your company.To get to my first PMM job I did exactly the below:...
165 Views
Netcore Cloud VP - Product and Customer Marketing | Formerly Freshworks,IBM,Wipro • 1mo
I have seen digital marketers successfully move to PMM roles. So it's very much possible. Few things that you could do to start this:1) Be open about your aspirations to ...
184 Views
Related Questions
Is it possible to transition to senior product marketing roles from a digital marketing or brand management role? What should be some of the key aspects to highlight in the resume to stand out?Can you get into product marketing by moving from a digital marketing role?What advice would you give to people transitioning into product marketing from less common roles like investment banking/finance?I am in the process of pivoting my career from Content Marketing to Product Marketing. What are some helpful resources, workshops, and/or online courses I should check out to help make the transition easier?Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?Is it necessary to add on digital marketing skills to jump from head of product marketing to VP marketing or Head marketing roles. If so, what certifications do you suggest?