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Who should interview a PMM candidate so you get the signal you need?

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3 Answers
Product Marketing Interviews
  1. Lizzie Yarbrough de Cantor
    Lizzie Yarbrough de Cantor

    Hightouch Head of Product Marketing • 3mo

    This is nuanced a lot by organization, but outside of a typical process (manager screens, homework exercises, executive sign off, etc), the most important signals I look for are in two key steps—a functional and cross-functional interview. For the functional interview, I'm looking for a pulse check from another product marketer (or marketer if you are just building out the team) to test for excellence in the areas that matter for the role. These areas vary depending on your org's needs, but I'm ...Read More

    761 Views
  2. John Heywood
    John Heywood

    Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 3mo

    The specific panel composition I would recommend will depend highly on your company stage / scale. For example, when I led Product at a Series A company and was hiring our company's first PMM, the importance of getting this hire right was magnified. As such, the PMM interview loop included peers across Design, Growth & Comms, but also required leadership buy-in: my CEO, CMO and Head of Sales were included, given how much our early messaging/positioning needed to guide / align with our overal ...Read More

    250 Views
  3. Deepthi Nagarajan
    Deepthi Nagarajan

    Netcore Cloud VP - Product and Customer Marketing | Formerly Freshworks,IBM,Wipro • 3mo

    It depends on if you are hiring for an Inbound PMM or an Outbound PMM. For both types of PMMs while you have peer interviews lined up from the PMM function, it's also good to have leaders from cross-functional teams meet them as the PMM role is a hyper collaborative one. Inbound PMMs work closely with the product teams and are primarily focused on launching new capabilities to market and driving adoption. So it's best to have your Product Leader as part of the panel to test the candidate's abili ...Read More

    179 Views

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