Profile
Ellie Mirman

Ellie Mirman

Chief Marketing Officer, Crayon

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Ellie Mirman
Ellie Mirman
Crayon.co Chief Marketing OfficerJuly 26
I take the approach of getting both quantitative and qualitative measures, both bottom line (e.g. revenue) and project-specific (e.g. collateral usage) metrics. Quantitative metrics include: revenue, win/loss rates, launch metrics, product usage, retention Qualitative metrics include: interna...Read More
1538 Views
Ellie Mirman
Ellie Mirman
Crayon.co Chief Marketing OfficerJuly 5
Full disclosure, I work for Crayon, a market & competitive intelligence company. Here are some initial thoughts based on my experience building a CI program here and at previous companies, as well as what I've learned from our customers. * Start with the goals you want to accomplish with this n...Read More
1301 Views
Ellie Mirman
Ellie Mirman
Crayon.co Chief Marketing OfficerDecember 20
Agreed with the other answers about aligning impact with focus areas for the business as a whole. Though I also like to have some consistent metrics to be able to see some longer term trends. There's a separate thread here that dives into PMM metrics: https://sharebird.com/are-there-any-broad...Read More
1149 Views
Ellie Mirman
Ellie Mirman
Crayon.co Chief Marketing OfficerAugust 2
1. Automate as much of the research / data collection as possible. (I'm biased, but I think Crayon does the best job of capturing competitive moves across millions of sources.) Honestly, this should be "outsourced" to technology because it can do a better job at a fraction of the cost (think of y...Read More
993 Views
Ellie Mirman
Ellie Mirman
Crayon.co Chief Marketing OfficerAugust 2
I prefer to have a two-person team to do interviews - one person to conduct the interview, the other to take in-depth notes and identify follow up questions. This can be less critical if it's possible to record the interview, but I find that the written notes are fantastic for sharing the takeawa...Read More
650 Views
Credentials & Highlights
Chief Marketing Officer at Crayon.co
Lives In Marlborough, Massachusetts
Knows About Establishing Product Marketing, Competitive Positioning, Sales Enablement, Product Ma...more