Ellie Mirman

I take the approach of getting both quantitative and qualitative measures, both bottom line (e.g. revenue) and project-specific (e.g. collateral usage) metrics.Quantitati...

Here are some initial thoughts based on my experience building a CI program at previous companies, as well as what I've learned from our customers.Start with the goals yo...

Agreed with the other answers about aligning impact with focus areas for the business as a whole. Though I also like to have some consistent metrics to be able to see som...

1. Automate as much of the research / data collection as possible. Honestly, this should be "outsourced" to technology because it can do a better job at a fraction of the...

I prefer to have a two-person team to do interviews - one person to conduct the interview, the other to take in-depth notes and identify follow up questions. This can be ...