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How do you start a competitive analysis program from scratch and scaling it out or even work with a current or past competitive program that you liked?

Any thoughts and best practices would be much appreciated.
5 Answers
Ellie Mirman
Teikametrics Vice President Marketing7y
Here are some initial thoughts based on my experience building a CI program at previous companies, as well as what I've learned from our customers.Start with the goals yo...
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1362 Views
Hien Phan
TigerData Head of Marketing6y
Currently, I am building a CI from scratch. Honestly, I have started with a goals document, which outlines what is a CI at Mode. My goals document included - (1) Crowdso...
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976 Views
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Madelyn Newman
CallRail Director of Product and Customer Marketing8y
I've built our CI program from scratch here at CallRail, and there's definitely been some things I've learned along the way over the last two years: Like Derek said, mak...
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965 Views
Mike Flouton
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust8y
From scratch, start with a slack channel and encourage everyone in the company to be submitting bits of intel. Most of your competitive intel at this stage will come from...
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1696 Views
Derek Frome
Ouster Vice President Marketing8y
At a previous company, we started by maintaining a wiki page for competitive intel that was the "single point of truth" for the sales team. Mike is correct when he says t...
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784 Views