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Are there any broad metrics you guys track as PMMs?

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4 Answers
Product Marketing KPI's
  1. Sina Falaki
    Sina Falaki

    AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y

    In a proper program, Industry Marketing & Campaigns have joint ownership so we both look at the same metrics in order to build pipeline and win NARR. I say this as a preface because Industry and Campaign leadership should work together to: Establish business objectives Set targets, goals, and key intiiatives Help with cross-industry efforts This should then yield to: Pipeline generation Open Pipe NARR As such, we should always be looking at broad metrics that lead to: Global NARR Rep Product ...Read More

    1,931 Views
  2. Anand Patel
    Anand Patel

    Appcues Director of Product Marketing • 7y

    Below are some key metrics we track, many already shared by David and Ellie, but I have bolded a few that are slightly different: Revenue of product line (or product portfolio) Average lead age or length of sale # of customer interactions Customer NPS Average win rate (win/loss ratio) The average lead age is an interesting one for enterprise B2B companies, as those sales cycles can take some time and have certain friction points. As product marketing, are you finding ways to resolve those fricti ...Read More

    1,603 Views
  3. Ellie Mirman
    Ellie Mirman

    Teikametrics Vice President Marketing • 8y

    I take the approach of getting both quantitative and qualitative measures, both bottom line (e.g. revenue) and project-specific (e.g. collateral usage) metrics.

    Quantitative metrics include: revenue, win/loss rates, launch metrics, product usage, retention

    Qualitative metrics include: internal feedback (e.g. sales team surveys), external feedback (e.g. brand awareness surveys)

    1,591 Views
  4. Dave Daniels
    Dave Daniels

    BrainKraft Founder • 8y

    Start with these: 1. Customer Lifetime Value (LTV) - it measures how long a customer stays with you and how much they spend during that time. It's a good early warning metric.  2. Win/Loss Ratio - of all the deals you have the opportunity to win, the number you win and the number you lose. It's a great tracking metric to help measure the effectiveness of things like sales enablement. 3. Retention Rate - the king of metrics in SaaS. What is the rate at which customer are staying (or the opposite ...Read More

    1,335 Views

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