Are there any broad metrics you guys track as PMMs?
4 Answers
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
In a proper program, Industry Marketing & Campaigns have joint ownership so we both look at the same metrics in order to build pipeline and win NARR. I say this as a ...
1927 Views
Appcues Director of Product Marketing • 7y
Below are some key metrics we track, many already shared by David and Ellie, but I have bolded a few that are slightly different: Revenue of product line (or product por...
1601 Views
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Teikametrics Vice President Marketing • 7y
I take the approach of getting both quantitative and qualitative measures, both bottom line (e.g. revenue) and project-specific (e.g. collateral usage) metrics.Quantitati...
1589 Views
BrainKraft Founder • 8y
Start with these: 1. Customer Lifetime Value (LTV) - it measures how long a customer stays with you and how much they spend during that time. It's a good early warning me...
1335 Views
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