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When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?

Michele Nieberding
Treasure Data Director of Product Marketing1y
Let's start by level setting--what do we mean by soft skills vs. hard skills here? To me, "soft skills" are interpersonal attributes and personality traits that shape how...
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772 Views
Robert McGrath
Deel Head of Global Marketing + Expansion5y
A lot depends on the type of role. In general hard skills is where a lot of hiring managers would edge towards as it ensures the technicality of the role can be carried o...
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1220 Views
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS1y
I don't think one is better than the other. When joining a new team, the best skills are the ones you already have. Play your strengths while making sure you have a actio...
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1538 Views
Marcus Andrews
Conveyor Head of Marketing4y
It certainly depends but I'd say it's more important to have the right soft skills. Specifically for product marketing teams. What PMMs do can really vary company to comp...
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641 Views
Julie Towns
Pinterest VP, Product Marketing & Product Operations2y
As you get more senior in your career in any role, but especially one as cross-functional in nature as PMM, soft skills become much more important than hard skills or pro...
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1583 Views
Kelly Kipkalov
Carta Vice President Product Marketing2y
My answer to this is that 'it depends' on where you are in your career.If you are early career and just starting as a PMM, I would typically be making a hiring decision s...
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551 Views
Eric Chang
1Password Director, Product Marketing4y
If I had to choose one I would (slightly) lean towards soft skills. Having the right soft skills is what I believe enables a PMM to find the biggest opportunities and dri...
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588 Views
Lauren Hakim
Zendesk Director of Product Marketing | AI11mo
I’d take soft skills, every time! Product marketing is such a trusted, cross-functional role. You can learn the tech, the market, how to build messaging frameworks, etc. ...
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1420 Views
Valerie Angelkos
Howl VP of Product Marketing | Formerly Google3y
I think it depends ultimately on what the team needs. In a highly technical area, I'd value industry and product knowledge highly, as long as the person is then coachable...
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576 Views
Liz Tassey (she/her)
Highspot Vice President Product Marketing4y
I think it's a balance, but if I had to choose, leaning in to those soft skills is a great strategy when you are starting out. It's really important to go into a new t...
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465 Views
Stephanie Kelman
Shopify Senior Product Marketing Lead1y
Think of it this way - you can always teach someone how to use a new tool or follow a process, but it's much harder to teach someone how to be a good teammate or communic...
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893 Views
Aurelia Solomon
Salesforce Senior Director, Product Marketing2y
See my answer above. It depends on the company and what their needs are. My default is hiring for soft skills because they are harder to teach, but that's not always poss...
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538 Views
Jane Reynolds
Upstart Product Marketing Director, New Products3y
I find that people with strong soft skills often have the ability to pick up the hard skills quickly. People who’ve honed their soft skills are proactive about asking the...
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446 Views
Sarah Din
Former SVP of Product Marketing at Quickbase2y
Really depends on the need - if the role is looking for someone to jump in and get started immediately with some critical projects, chances are the hard skills are going ...
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372 Views
Abdul Rastagar
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences5y
The ideal candidate will have both but that’s often not possible. For me personally, I think the soft skills are far more important. Especially at the more junior and eve...
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1072 Views