Jacki Brown

What I believe you are describing is selling a Service vs. a Product. Ultimately, it's the same thing. For instance, a Marketing Agency's product is their marketing ideas...

It depends on how much information you already have to start with. I've found (and the Pragramatic Institute agrees) that you need to do qualitative research first. Then,...

What are you looking for in your next role?Tell me about a time when you created positioning for a new solution. What was the process you took?Tell me about a time when y...

First - remember that customers are people! In B2B world we tend to overcomplicate. Instead, we need to simplify our messaging. What are you selling?Who is it for?What pr...

I recommend using an established framework like the Pragmatic Marketing Framework. That being said, nearly every company defines the handoff between Product and Product M...

Stood out:Being innately curious and asking relevant questions Demonstrating excellent writing I once took a chance and hired a product marketer who had no prior marketin...

Make sure your messaging is tailored to the needs of the buyer. It should be specific, concise, and direct. Make it very clear what it is that you are selling and what th...

You definitely want to use a number of tactics to round out the research for your messaging.Talk to the Product / Leadership team - why did they create the product? What ...