What I believe you are describing is selling a Service vs. a Product. Ultimately, it's the same thing. For instance, a Marketing Agency's product is their marketing ideas, creative work, etc. but really, they provide a service. Like any other product, for a service, you should know the target buyer, the challenge you are solving for them, and how you do it most effectively. You should have a good understanding of the competition and the overall market and industry. Make sure you're clear about w ...Read More
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