How can a PMM effectively approach product marketing when the primary focus is not on a tangible product, but rather on intangible factors such as safety and reputation management?
This fintech company wants to boost its brand awareness for its products around safety. The goal is to articulate and drive marketing strategies to promote the positive impact of their brand and build up trust.
1 Answer
Fractional CMO | Product Marketing Leader | Formerly Amadeus, SharkNinja, Upromise • 2y
What I believe you are describing is selling a Service vs. a Product. Ultimately, it's the same thing. For instance, a Marketing Agency's product is their marketing ideas...
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