First - remember that customers are people! In B2B world we tend to overcomplicate. Instead, we need to simplify our messaging. What are you selling? Who is it for? What problem does it solve? Be as concise as possible. Of course, every industry does have its own lingo and it does help to be familiar with it. To do that, have your Sales team or Account team introduce you to existing customers. In the best case scenario, shadow someone for the day in person. Even a 30 minute conversation will do. ...Read More
387
Views
