How do you translate market research insights into the right phrasing or "consumer speak" to reach customers effectively?
2 Answers
Fractional CMO | Product Marketing Leader | Formerly Amadeus, SharkNinja, Upromise • 2y
First - remember that customers are people! In B2B world we tend to overcomplicate. Instead, we need to simplify our messaging. What are you selling?Who is it for?What pr...
386 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
In product marketing, it's important to have a clear objective before collecting insights from your target audience so you can translate insights into action. If you alr...
1032 Views
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