Jessica Seitz

Yeah these are all great questions, here's how my team approaches it at Atlassian: 1. What does our "source of truth" look like? We maintain an approved BOM (bill of materials) and Content Library in Confluence for each product area that link out to all the approved resources.  BOMs include: Message house, personas, use cases, competitive positioning and battlecards, product tour landing pages, demos, pitch decks, FAQs, customer proof, approved stats, analyst reports  Content Library: Thought le ...Read More

I'd think more about what problems are now solved for your customers and how do you best get that message to them. This is where segmentation is super important so you understand who am I trying to reach, with what use cases, and where will they most naturally consume that information. We're super focused on adoption right now because while the market is talking about complex multi-agent orchestration, most of our customers are really focused on figuring out how to drive safe AI adoption and for ...Read More

I don't think of it as "outsourcing tasks to AI" so much as having a collaborator that's always available and compressing cycles. A few criteria I'd use: Can you clearly define the job to be done? If you can't articulate what good looks like, AI will struggle. The clearer your prompt, the better the result will be. Do you do it repeatedly? Repetitive tasks are the obvious win. Competitive intel roundups, project status updates, first-pass FAQs, meeting summaries... anything you find yourself doi ...Read More

It's pretty amazing how much better it's gotten over the past 3-6 months. 6 months ago, it was moderately useful for refining content we had already written, but now it's incredibly helpful for everything from generating first drafts to polishing final revisions -- especially when it's trained on our context graph (the teamwork graph). For an upcoming launch I'm working on, we went from a one-hour Zoom meeting (with Loom meeting recording added) to a launch PRFAQ draft. The meeting included the ...Read More