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How do you feel about AI for crafting copywriting and messaging?

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3 Answers
AI and Product Marketing
  1. Jessica Seitz
    Jessica Seitz

    Atlassian Head of Product Marketing, Platform Experiences & Agents • Tue

    It's pretty amazing how much better it's gotten over the past 3-6 months. 6 months ago, it was moderately useful for refining content we had already written, but now it's incredibly helpful for everything from generating first drafts to polishing final revisions -- especially when it's trained on our context graph (the teamwork graph). For an upcoming launch I'm working on, we went from a one-hour Zoom meeting (with Loom meeting recording added) to a launch PRFAQ draft. The meeting included the ...Read More

    1,014 Views
  2. April Rassa
    April Rassa

    Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 9mo

    I like AI for copy and messaging when it is used as an assistant, not an author. It speeds up drafts, uncovers options, and helps test variations. It is not a substitute for judgment, context, or voice. Why I like it Fast first drafts. It gets you past the blank page so you can spend time on strategy and nuance. Rapid iteration. You can generate 10 headline directions or three persona variants in the time it used to take to write one. Pattern detection. It surfaces language customers actually us ...Read More

    463 Views
  3. Raman Sharma
    Raman Sharma

    Confluent Product Marketing Leader (Microsoft / DigitalOcean / Sourcegraph / Confluent) • Fri

    AI is useful for review and best practices, but the core message should be human.

    Start with your own point of view and use AI to check for completeness and best practices. Don't let AI write the soul of the message.
    37 Views

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