When working on a new project, what criteria do you use to evaluate which tasks to outsource to AI?

I don't think of it as "outsourcing tasks to AI" so much as having a collaborator that's always available and compressing cycles. A few criteria I'd use: Can you clearly define the job to be done? If you can't articulate what good looks like, AI will struggle. The clearer your prompt, the better the result will be. Do you do it repeatedly? Repetitive tasks are the obvious win. Competitive intel roundups, project status updates, first-pass FAQs, meeting summaries... anything you find yourself doi ...Read More

My principle is that if content will be consumed by a human, it must be human-reviewed, with high-value assets written mostly by humans and AI serving as a sparring partner for best practices; lower-stakes templated content can be more automated. For high-value assets like launch blog posts, I believe they should be largely human-written, with AI used only for review against best practices—like suggesting CTAs or customer examples to ensure rigor. AI acts as a sparring partner. On the other end, ...Read More

We keep humans in the loop for all AI outputs; we use tools like Agent Script to enforce determinism for product facts, ensuring accuracy, but everything is reviewed. We never fully automate any process—every AI output is reviewed. We've built tools like Agent Script that can control determinism for product-specific information. By scraping our Help Center, we ensure the AI always gives exact, accurate product details without hallucinating features. This anchors our messaging and differentiation ...Read More

I automate tasks where we know the end result and can define what 'right' looks like, use AI as a sparring partner for ambiguous problems, and automate high-volume, low-skill tasks and deterministic content reviews with human-in-the-loop quality control. The key distinction: if we know the desired outcome and have clear standards, I'm comfortable automating. For instance, high-volume, lower-skill tasks and content review against deterministic criteria (like including certain elements, AEO best p ...Read More