How do you decide which AI capabilities to lead with in your product narrative when the technology is advancing faster than your buyers can absorb it?

Answer

3 Answers

AI and Product Marketing

Jessica Seitz

Atlassian Head of Product Marketing, Platform Experiences & Agents • Tue

I'd think more about what problems are now solved for your customers and how do you best get that message to them. This is where segmentation is super important so you understand who am I trying to reach, with what use cases, and where will they most naturally consume that information. We're super focused on adoption right now because while the market is talking about complex multi-agent orchestration, most of our customers are really focused on figuring out how to drive safe AI adoption and for ...Read More

942 Views
Dayna Shoemaker

Fivetran Director, Product Marketing • Wed

Honestly? We don't lead with AI capabilities — we lead with customer outcomes. We start with the business problems our customers are actually trying to solve and work backward. Our customers care less about the latest feature and more about reducing costs, increasing trust, avoiding lock-in, and getting to AI outcomes faster. So that's the story we tell. The best product narratives translate technical innovation into tangible business value. That's especially important in AI, where the technolog ...Read More

178 Views
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

Its cliche but lead with the problem, not the capability. I don't care what the AI/agentic feature can do — I care what the buyer is stuck on. If I open with "agentic AI," I've lost half the room. If I open with "your HR team is closing 600 tickets a week and none of them are strategic work," now I have their attention.

139 Views