Kaitlin Yount

Senior Director of Product Marketing, Trust, LinkedIn

Content

How does your company define the difference between product marketing and integrated / brand / customer marketing?

Kaitlin Yount

LinkedIn Senior Director of Product Marketing, Trust • 5y

On the Consumer side (where I sit) we have Brand Marketers and Product Marketers. Product Marketers need to deeply understand the value prop, positioning and user needs o...

9358 Views

What approach do you take to build internal consensus among stakeholders when you have limited data to prove/disprove an idea?

Kaitlin Yount

LinkedIn Senior Director of Product Marketing, Trust • 5y

First of all, I’m super transparent about the genesis of my idea. In my experience you’ll lose credibility quickly if you aren’t upfront about the fact that you don’t hav...

6635 Views

I'm curious about the experience of others, which group has been harder to work with––Product or Sales? And why and how y'all work through issues?

Kaitlin Yount

LinkedIn Senior Director of Product Marketing, Trust • 5y

I’ve been in consumer businesses during my career as a Product Marketing so I can only speak to working with Product. I’ve had a lot of great experiences with Product par...

2777 Views

Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?

Kaitlin Yount

LinkedIn Senior Director of Product Marketing, Trust • 5y

Build a RAPID (or choose your decision making framework of preference). Ideally, this isn’t such a problem in your organization that you need a RAPID for everything. But ...

2009 Views