Kaitlin Yount
Senior Director, Product Marketing, LinkedIn
Content
First of all, I’m super transparent about the genesis of my idea. In my
experience you’ll lose credibility quickly if you aren’t upfront about the fact
that you don’t have a ton of data to support an idea you’re passionate about.
Hopefully, you do have at least some good reason for your instinct....more
I’ve been in consumer businesses during my career as a Product Marketing so I
can only speak to working with Product. I’ve had a lot of great experiences with
Product partners.
First and foremost, when starting a new business relationship I find ways to add
value before I start offering criticis...more
Build a RAPID (or choose your decision making framework of preference). Ideally,
this isn’t such a problem in your organization that you need a RAPID for
everything. But don’t waste time trying to backchannel this and figure out whose
opinion really matters - be transparent and ask your manager o...more
On the Consumer side (where I sit) we have Brand Marketers and Product
Marketers. Product Marketers need to deeply understand the value prop,
positioning and user needs of the product. A big part of the PMM role is Inbound
- leveraging research and insights to influence product strategy. When a P...more
Credentials & Highlights
Senior Director, Product Marketing at LinkedIn
Product Marketing AMA Contributor
Lives In San Francisco, CA