What approach do you take to build internal consensus among stakeholders when you have limited data to prove/disprove an idea?
LinkedIn Senior Director of Product Marketing, Trust • 5y
First of all, I’m super transparent about the genesis of my idea. In my experience you’ll lose credibility quickly if you aren’t upfront about the fact that you don’t hav...
6614 Views
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 6y
I mentioned this in a prior question - treat each stakeholder like one of your “personas”. Understand their role, what their pain points are, what their goals are, what ...
2101 Views
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Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 5y
A quick thought experiment: Imagine you're launching a new product, and you only have the time and budget to run a quick quantitative round with your customers. Would you...
954 Views
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 4y
I always start with positioning ideas as hypotheses (a fancy term for your hunches). This approach is helpful to show stakeholders that you’re open to their input/feedbac...
1540 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
Start by understanding your stakeholders. What are their overall goals? What are their concerns regarding your proposal? And who in your organization influences the decis...
1082 Views
Atlassian VP of Product Marketing • 2y
Customer feedback and journey mapping. There's always data available, it just may not always be the data your stakeholders want. In those scenarios, I always default to c...
1649 Views
Amperity SVP, Head of Marketing • 2y
I have not approached a situation where I could not find quantitative or qualitative data to support my point of view. In the absence of a lot of data, I would understand...
451 Views
Related Questions
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