What approach do you take to build internal consensus among stakeholders when you have limited data to prove/disprove an idea?
LinkedIn Senior Director of Product Marketing, Trust • 5y
First of all, I’m super transparent about the genesis of my idea. In my experience you’ll lose credibility quickly if you aren’t upfront about the fact that you don’t hav...
6629 Views
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 6y
I mentioned this in a prior question - treat each stakeholder like one of your “personas”. Understand their role, what their pain points are, what their goals are, what ...
2103 Views
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Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 5y
A quick thought experiment: Imagine you're launching a new product, and you only have the time and budget to run a quick quantitative round with your customers. Would you...
956 Views
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 4y
I always start with positioning ideas as hypotheses (a fancy term for your hunches). This approach is helpful to show stakeholders that you’re open to their input/feedbac...
1543 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
Start by understanding your stakeholders. What are their overall goals? What are their concerns regarding your proposal? And who in your organization influences the decis...
1084 Views
Atlassian VP of Product Marketing • 2y
Customer feedback and journey mapping. There's always data available, it just may not always be the data your stakeholders want. In those scenarios, I always default to c...
1660 Views
Amperity SVP, Head of Marketing • 2y
I have not approached a situation where I could not find quantitative or qualitative data to support my point of view. In the absence of a lot of data, I would understand...
460 Views
Related Questions
What are the best ways to influence those you don't have authority over?How do you coordinate multiple stakeholders with different visions on the product messaging? How do you balance getting alignment from the right people and avoiding too many cooks in the kitchen?What are the best practices and strategies to align cross-functional stakeholders? Please also provide examples.How do you leverage customer and market evidence to influence skeptical stakeholders and drive consensus on narrative?How do you manage internal pushback against data from your market research efforts? Ie other groups that want data to prove a point (product manager or engineer), but then don't trust the data you bring back?