Profile
Ken Rutsky

Ken Rutsky

Founder, Silicon Valley Go To Market Dojo

Content

Ken Rutsky
Ken Rutsky
Silicon Valley Go To Market Dojo FounderMay 19
There is art and science to messaging. Quantitative data AND qualitative input from the team is critical. You can't do this ina vacuum. There are in my mind 2 things, the story, and the value messages. The story is YOUR CUSTOMER'S story, how your offering TRANSFORMS their world, you are the magic......Read More
558 Views
Ken Rutsky
Ken Rutsky
Silicon Valley Go To Market Dojo FounderJuly 16
   My short summary is that you need to align your STORY so that it is strategic and meaningful to the prospect and teaches them how you can transform their world. You do this by putting the buyer in the Hero's role, and your offering is a supporting but critical one. ONLY After that, you need VE......Read More
509 Views
Ken Rutsky
Ken Rutsky
Silicon Valley Go To Market Dojo FounderFebruary 11
Maybe this skills model will be helpful to you. I developed this in my coaching practice and use it for both CMOs to plan teams and ind. to plan careers. PMM lives at the bottom /right side of the diagram...Let me know if you'd like to discuss. To me you have to be well rounded not just in PMM bu......Read More
502 Views
Ken Rutsky
Ken Rutsky
Silicon Valley Go To Market Dojo FounderFebruary 16
In category creation it is critical to tell the story that matters....figure out the story and the category follows. Make the category the magic in your customer's hero's journey. Many say define the category then build the story, I say the opposite, tell the story and the category will emerge fr......Read More
398 Views
Ken Rutsky
Ken Rutsky
Silicon Valley Go To Market Dojo FounderDecember 21
Launching to Leading by Ken Rutsky (#shameless self promo, but it is good...) It provides a gameplan on how to build B2B messaging that is breakthrough, narrative driven and impactful. It leverages a proven storytelling framework, the Hero's Journey, but simplifies it and scales it to be relevant......Read More
345 Views
Credentials & Highlights
Founder at Silicon Valley Go To Market Dojo
Lives In Los Altos, California
Knows About Category Creation, Messaging, Stakeholder Management, Platform and Solutions Product ......more