Ken Rutsky

There is art and science to messaging. Quantitative data AND qualitative input from the team is critical. You can't do this ina vacuum. There are in my mind 2 things, t...

My short summary is that you need to align your STORY so that it is strategic and meaningful to the prospect and teaches them how you can transform their world. You do...

Maybe this skills model will be helpful to you. I developed this in my coaching practice and use it for both CMOs to plan teams and ind. to plan careers. PMM lives at t...

In category creation it is critical to tell the story that matters....figure out the story and the category follows. Make the category the magic in your customer's hero'...

Launching to Leading by Ken Rutsky (#shameless self promo, but it is good...) It provides a gameplan on how to build B2B messaging that is breakthrough, narrative driven...