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All related (61)
Dana Foster Chery
Vice President, Marketing at Samsara February 8
Getting better at messaging can entail a few things and can depend on what exactly you want to improve (ie. having strong frameworks/structure, consistency in writing styles and tone, persuasion, etc.
James Huddleston
Head of Marketing at Skedulo December 16
The books that have had the biggest impact on me aren't always specific to messaging but provide greater clarity into the importance of storytelling and psychology. One of my favorites is Michael Lewi
Ken Rutsky
Founder at Silicon Valley Go To Market Dojo December 20
Launching to Leading by Ken Rutsky (#shameless self promo, but it is good...) It provides a gameplan on how to build B2B messaging that is breakthrough, narrative driven and impactful. It leverages