Getting better at messaging can entail a few things and can depend on what
exactly you want to improve (ie. having strong frameworks/structure, consistency
in writing styles and tone, persuasion, etc.
The books that have had the biggest impact on me aren't always specific to
messaging but provide greater clarity into the importance of storytelling and
psychology. One of my favorites is Michael Lewi
Founder at Silicon Valley Go To Market Dojo • December 20
Launching to Leading by Ken Rutsky (#shameless self promo, but it is good...) It
provides a gameplan on how to build B2B messaging that is breakthrough,
narrative driven and impactful. It leverages
