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Do you have any books you'd recommend to get better at messaging?

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4 Answers
Storytelling
  1. Dana Foster Chery
    Dana Foster Chery

    Samsara Vice President, Marketing • 4y

    Getting better at messaging can entail a few things and can depend on what exactly you want to improve (ie. having strong frameworks/structure, consistency in writing styles and tone, persuasion, etc.). However, what I always strive to get better at is storytelling. A few books that either directly or indirectly offer what I've found to be great gudience for how to tell engaging and meaningful stories include: Blink, Made to Stick, Start with Why (I'd suggest watch the TED Talk), Obviously Aweso ...Read More

    1,342 Views
  2. James Huddleston
    James Huddleston

    Amazon Web Services (AWS) Head of Product Marketing • 4y

    The books that have had the biggest impact on me aren't always specific to messaging but provide greater clarity into the importance of storytelling and psychology. One of my favorites is Michael Lewis' "The Undoing Project". It really helped me understand the psychology that drives people to make the decisions they do and that while we'd like to think humans are rational and logical people, we actually make decisions primarily driven by emotion. That's why it's so important to frame messaging t ...Read More

    1,486 Views
  3. Ken Rutsky
    Ken Rutsky

    Silicon Valley Go To Market Dojo Founder • 4y

    Launching to Leading by Ken Rutsky (#shameless self promo, but it is good...) It provides a gameplan on how to build B2B messaging that is breakthrough, narrative driven and impactful. It leverages a proven storytelling framework, the Hero's Journey, but simplifies it and scales it to be relevant for this application.

    372 Views
  4. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    To get better at messaging, there are a few books that I’d highly recommend. However, I’ll say that a lot of it comes down to trial and error.

    The books that have helped me with messaging include:

    • The Copywriter’s Handbook - Robert Bly

    • Make It Punchy - Emma Stratton

    • Obviously Awesome - April Dunford

    There are also a bunch of blogs that will help, but putting the message out there, running tests, and collecting data and insights is an important next step.

    204 Views

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