Back to Your Feed

Do you have any books you'd recommend to get better at messaging?

3 Answers
James Huddleston
James Huddleston
Skedulo Head of MarketingDecember 16

The books that have had the biggest impact on me aren't always specific to messaging but provide greater clarity into the importance of storytelling and psychology. One of my favorites is Michael Lewis' "The Undoing Project". It really helped me understand the psychology that drives people to make the decisions they do and that while we'd like to think humans are rational and logical people, we actually make decisions primarily driven by emotion. That's why it's so important to frame messaging through the lens of a story and incorporate emotion into your messaging. 

790 Views
Dana Foster Chery
Dana Foster Chery
Samsara Vice President, MarketingFebruary 8

Getting better at messaging can entail a few things and can depend on what exactly you want to improve (ie. having strong frameworks/structure, consistency in writing styles and tone, persuasion, etc.). However, what I always strive to get better at is storytelling. A few books that either directly or indirectly offer what I've found to be great gudience for how to tell engaging and meaningful stories include:

Blink, Made to Stick, Start with Why (I'd suggest watch the TED Talk), Obviously Awesome (disclaimer: I haven't read this book yet, but have heard great things about it). I'd suggest exploring behaviral or social psychology books as well. 

587 Views
Ken Rutsky
Ken Rutsky
Silicon Valley Go To Market Dojo FounderDecember 20

Launching to Leading by Ken Rutsky (#shameless self promo, but it is good...) It provides a gameplan on how to build B2B messaging that is breakthrough, narrative driven and impactful. It leverages a proven storytelling framework, the Hero's Journey, but simplifies it and scales it to be relevant for this application.

344 Views
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Vishal Naik
Vishal Naik
Google Product Marketing Lead
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing, Mode
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product Marketing
Jiong Liu
Jiong Liu
Wiz Senior Director of Product Marketing