How do you switch categories after being in business for 2-5+ years? Should you consider a complete rebrand, new site, email outreach, etc?

Assuming the right answer for you is to indeed switch categories (and I’d really make sure to get this answer right), I’d recommend by laying out your point of view on th...

In category creation it is critical to tell the story that matters....figure out the story and the category follows. Make the category the magic in your customer's hero'...

I would orchestrate it as a compelling event to re-invent yourself. You can choose to which extent you would take that – rebranding the company, new logo, etc. – but ult...