Kevin Ferguson

Kevin Ferguson

Founder, Storyteller, Product/Digital Marketer & Video Editor, Kevin Ferguson

Content

Kevin Ferguson
Kevin Ferguson
KF Brand Studio Founder, Storyteller, Product/Digital Marketer & Video EditorMarch 12
I use Twitter Lists to customize my industry resources. I have different Lists for Product Marketing, Brand Storytellers (like Mike, I have AdAge in this group), ABM, Productivity Tools, Video Tips etc.  The Product Marketing list includes Sharebird, Product Marketing Alliance, Product Marketi......Read More
608 Views
Kevin Ferguson
Kevin Ferguson
KF Brand Studio Founder, Storyteller, Product/Digital Marketer & Video EditorFebruary 29
Similar to David’s and Tom’s suggestions a well scripted (storyboarded) demo can save a lot of time and headaches down the road, as well as improve your viewer engagement, if you study the analytics data and want to improve the length at which people watch your demos and ultimately take action. ......Read More
583 Views
Kevin Ferguson
Kevin Ferguson
KF Brand Studio Founder, Storyteller, Product/Digital Marketer & Video EditorFebruary 27
Great tips so far. I want to piggy back off of Mike’s suggestion on practicing your public speaking through a group like Toastmasters. Toastmasters is a great organization with clubs in almost every city. While they generally have the same structure, the atmosphere may vary from club to club, so ......Read More
464 Views
Kevin Ferguson
Kevin Ferguson
KF Brand Studio Founder, Storyteller, Product/Digital Marketer & Video EditorFebruary 15
I’d suggest compiling video case studies (60-90 seconds each) and post them on your Youtube channel as well as a section on your web site for a couple reasons. Video enhances a site’s Google search rankings if the videos are described and tagged properly, especially videos from Youtube, which is ......Read More
420 Views
Credentials & Highlights
Founder, Storyteller, Product/Digital Marketer & Video Editor at KF Brand Studio
Lives In San Francisco, CA
Knows About Product Marketing Soft and Hard Skills, Messaging, Brand Strategy, Product Launches, ......more