What are the best ways you've seen case studies organized?

I've organized case studies with two components: (1) a Google Spreadsheet to help search for relevant customer stories and (2) a deck with customer-facing slides organize...

Adding on to the above, ideally you'd have a case studies page somewhere on your website. That way when a client or prospect asks for a case study, you can give them what...

Love the matrix idea! I've also done just a simple google sheet that's shared with the team and updated regularly as new customer stories are added (or if a customer lea...

Build out a matrix in a spreadsheet or PDF. In my company we've done that by having use cases as the rows and verticals as the columns. So if you're looking for a case st...

While I like the spreadsheet idea, I don't think it is practical and scalabe. It may help marketing keep track of where you have coverage and where there are gaps to fill...

I’d suggest compiling video case studies (60-90 seconds each) and post them on your Youtube channel as well as a section on your web site for a couple reasons. Video enha...