Kimberly Blight

Director, Product Operations, ActiveCampaign

Content

What strategies do you recommend for developing and implementing an internal approval process for sales enablement collateral? To make sure all relevant parties are involved but also to keep the process moving forward and getting pieces out the door?

Kimberly Blight

ActiveCampaign Director, Product Operations • April 18

We use the Agile framework and have all approvals go through our review board. Keeps everyone aligned and in the same workflow!

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Question for the ladies: have you had difficulties navigating a predominantly male-led company? Do you struggle with getting respect and being taken seriously by your male colleagues?

Kimberly Blight

ActiveCampaign Director, Product Operations • August 15

I have definitely struggled with this. Often times, I can't seem to shake the thought that I'm the only woman in the room. I have found the best thing for me has been to find my allies in the room. Open up to one or two people on your team and explain to them you want them to help advocate for yo......Read More

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What are some of your favorite companies that have amazing comms across the board?

Kimberly Blight

ActiveCampaign Director, Product Operations • July 6

Intercom! There is always a bigger story told within the release comms. Continually impressed by them. Emails are always succinct and guides complement them, helping you get the most out of their product. Trello has also done a great job announcing multiple features tied to a bigger them insi......Read More