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What are some of your favorite companies that have amazing comms across the board?

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4 Answers
Messaging Strategy
  1. Matt Hodges
    Matt Hodges

    Clarify.ai Head of Marketing | Formerly Atlassian, Intercom, Loom, Equals • 8y

    I'm out of time, but real quick, Patagonia and Apple are favorites of mine. They both have brands that stand for something, and they continually demonstrate their commitment to their vision in their actions. On top of that, they both have high-quality products.

     

    I  believe that product and marketing are two sides of the same coin–you can't be a successful, sustainable business without one or the other.

    2,193 Views
  2. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y

    I’ll (mercifully) go away from tech here: My go-to example is Thomas Moser, which makes really high-end, handmade furniture in Maine, has limited distribution and sells their designs at a decidedly premium price point. Years ago, before owning even a single chair was remotely in my budget, I came across one of their catalogs and thought “super cool, but I can get a chair for $20 at IKEA.” Then friends registered for a set of chairs for their wedding and, having chipped in for a portion, I was ad ...Read More

    1,375 Views
  3. Kimberly Blight
    Kimberly Blight

    ActiveCampaign Director, Product Operations • 8y

    Intercom! There is always a bigger story told within the release comms. Continually impressed by them. Emails are always succinct and guides complement them, helping you get the most out of their product. 

    Trello has also done a great job announcing multiple features tied to a bigger them inside email and on social. 

    Both are worth a look. 

    525 Views
  4. Kat Sandin
    Kat Sandin

    Appfire Director of Product Marketing • 8y

    Wisita is a great one, especially since they are a video platform that does some really great video marketing! Any time I do anything with video, I always look to their blog/site for inspiration. I really like how everything they put out about their product is helpful, quick, and provides a glimpse into their company and people.

    450 Views

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