Profile
Leonardo Vergani

Leonardo Vergani

Engagement Manager, McKinsey & Company
About
I'm currently doing an MBA on Technology Management and Marketing at Kellogg (Northwestern University) and looking for PMM opportunities in B2B SaaS at the Bay Area. https://www.linkedin.com/in/leonardovergani/

Content

Leonardo Vergani
Leonardo Vergani
McKinsey & Company Engagement ManagerJuly 29
Hey, Intercom published a blogpost with their templates for everything related to Product Marketing, including a Positioning template. You can read the blogpost here: https://www.intercom.com/blog/how-product-marketing-helps-build-product/ Specifically, the positioning template is availab...Read More
1721 Views
Leonardo Vergani
Leonardo Vergani
McKinsey & Company Engagement ManagerJanuary 17
I had to coach a few people on messaging on my past role, which pushed me to develop a structured approach to coach inexperienced product marketer on writing compelling messaging. What follows are my go-to three steps to ensure a new employee can differentiate good from bad messaging, learn how ...Read More
1418 Views
Leonardo Vergani
Leonardo Vergani
McKinsey & Company Engagement ManagerJanuary 21
I tend to think that product launches are delayed more often than not. Because of that, the expected delays should already be part of your planning. Also, there are a few workarounds you can use to deal with unexpected delays. I will go through both below. 1. Planning (or Before the delay happe...Read More
993 Views
Leonardo Vergani
Leonardo Vergani
McKinsey & Company Engagement ManagerJanuary 11
Although @Mary (Shirley) Sheehan and @Mark Officer already posted great answers, I would like to add two other great sources. 1 ) A source of data is reading what their employeers are posting on LinkedIn (through posts, summary or job descriptions). From those descriptions, you can learn: - P...Read More
920 Views
Leonardo Vergani
Leonardo Vergani
McKinsey & Company Engagement ManagerJanuary 23
As a Product Marketer, you get things done through other people. Also, you won’t have formal authority over most of the people working with you. In this scenario, your ability to connect with and influence people (especially peers) is crucial to succeed in the role. Given this situation, I belie...Read More
790 Views
Credentials & Highlights
Engagement Manager at McKinsey & Company
Lives In Chicago, IL
Knows About Release Marketing, Competitive Positioning, Messaging, Product Launches, Stakeholder ...more