Leonardo Vergani

Hey, Intercom published a blogpost with their templates for everything related to Product Marketing, including a Positioning template. You can read the blogpost here: h...

I had to coach a few people on messaging on my past role, which pushed me to develop a structured approach to coach inexperienced product marketer on writing compelling m...

I tend to think that product launches are delayed more often than not. Because of that, the expected delays should already be part of your planning. Also, there are a few...

Although @Mary (Shirley) Sheehan and @Mark Officer already posted great answers, I would like to add two other great sources. 1 ) A source of data is reading what their...

As a Product Marketer, you get things done through other people. Also, you won’t have formal authority over most of the people working with you. In this scenario, your ab...