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How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?

A product marketer jobs starts way before the product launch. However, it is difficult situation when the product launch is delayed from eng side.
Manav Khurana
GitLab Chief Product and Marketing Officer8y
First, let me say that no one in Eng/Product likes product delays. The timing gets screwed up because of poor planning or unpredictable events. So, you have two options: ...
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2770 Views
Marcus Andrews
Conveyor Head of Marketing6y
I know this pain! Part of working at a product driven company is that this will happen and it's ok. The health of the product should come first and that will disrupt ma...
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1706 Views
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Mary Sheehan
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll6y
I'd recommend to play the "new person card" and ask a lot of questions: what market problems does this solve? How did they ID these market problems? What customers or pro...
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1730 Views
Loren Elia
Shippo Senior Director of Marketing6y
This is challenging indeed and something I've had to deal with at every company I've worked for. What I've fund helps keep me and the business teams sain is to plan to la...
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1083 Views
Leonardo Vergani
McKinsey & Company Engagement Manager6y
I tend to think that product launches are delayed more often than not. Because of that, the expected delays should already be part of your planning. Also, there are a few...
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1061 Views
Follow this rule: Launch is a business decision, not a technical decision. You can still launch, you just won't hit your launch date (as in when we can start booking reve...
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747 Views