Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Our organization is focusing on a new customer segment and channel. My CMO has asked me to create a "positioning document" that we can share with senior leadership that articulates how we're going to market to this segment. Does anyone have a template or (and NDA-compliant) example document I could use as a model? Just trying to understand what type of information to include and how best to organize it. Thanks!
All related (26)
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • April 13
Director of Product Marketing & Demand Generation at ESO | Formerly Fortive • August 24
How do you access customers for research when an internal stakeholder group is "protective" of their clients?