Lindsey DeFalco

The two biggest things to ask are: "would they?" and "could they?". This is both a question of strategy and tactics - of both you, and the competitor. My first startup wa...

This is heavily dependent on the type of product you are building, but you can get very far with high fidelity designs and manually "hacking" things together. I worked at...

Ah, brainstorming: it sounds so simple, but it can be so hard to do well. I've tried many different approaches over the years, and have found different ones successful de...

#1: Trust. You have to earn it. It's all fun and games when there is "nothing to lose" and you're a small scrappy startup. But once you have paying customers, usage targe...