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How does your team establish and standardize researching audience/segment needs and how do you then leverage your findings systematically to influence the product roadmap?
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Related Ask Me Anything Sessions
Head of Industry/Audience Marketing; Director of Product Marketing at Procore Technologies • July 13
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 15
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • August 16
How open would your company be to hire someone with category management experience for a PMM role? Lets say the person has worked on product development, GTM, sales enablement and campaigns for their category?
What’s your approach when you join a new company? What strategies have been working best, and what would you recommend not to try?