What is vertical product marketing?
2 Answers
Cube Chief Marketing Officer • 5y
Simply put, it's marketing to a niche audience centered around a specific set of needs. Examples include developing a deep focus in industries such as Real Estate, Educat...
3139 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Vertical product marketing is a type of product marketing that focuses on a specific industry or market segment, rather than the broader market. In vertical product marke...
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How do you use market research to inform priority verticals to go after in your go to market efforts?Who are the critical partners/stakeholders in the organization for industry PMM? How do you handle the tradeoff between addressing many needs for one vertical vs. addressing 1-2 needs for multiple verticals?