Cube Chief Marketing Officer • 5y
Simply put, it's marketing to a niche audience centered around a specific set of needs. Examples include developing a deep focus in industries such as Real Estate, Education, Healthcare, or others. By comparison, a horizontally focused product marketing strategy aims to find how a given product can be used across these industries and how they may value that product differently. That being said, a vertical strategy doesn't mean there's one marketing playbook. Within these verticals you're more li ...Read More
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