Maxime Prades

Director of Product Management, Meta

Content

What is an important KPI that you see product teams completely missing?

Maxime Prades

Meta Director of Product Management • November 28

I have sometimes seen Product teams focus on impact instead of landed impact. And while there is a lot of nuance in that answer I think landed impact is often the most overlooked KPI or OKR or goal (however you like to call them). Teams will goal on number of users or shipping a feature rather......Read More

1138 Views

How do you break down responsibilities and KPIs for product launches between product management and marketing?

Maxime Prades

Meta Director of Product Management • November 28

I don't 😬 Obviously it depends on the size and scale and the situation so take this answer with a grain of salt, but I am a firm believer that you shouldn't ship the org chart when it comes to product goals and KPIs and landed impact. You're one team, one unit. You build and ship together, mar......Read More

1074 Views

What is the single most important activity you prioritize as a product leader? Why do you prioritize this activity above all else?

Maxime Prades

Meta Director of Product Management • November 28

As a product leader, the single most important activity I prioritize is attempting to build an amazing team. A players attract A players and building incredibly diverse, smart and committed teams is the single most important job of a product leader. People come and people go, as a product lead......Read More

970 Views

I’m the first PM hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

Maxime Prades

Meta Director of Product Management • November 28

This is a great question and one that happened to me as well a few years ago! Here is what I would consider doing (in no particular order) 1. Build trust, rapport and product knowledge: Become knowledgeable about the product, the sales cycle (if applicable: join sales reps on calls, meeting......Read More

953 Views

Question about org structures - what does your PM team org structure look like?

Maxime Prades

Meta Director of Product Management • November 28

I don't believe there is one org structure that looks better than an other. so my answer here about my current team PM org structure is irrelevant but I can tell you a few things about it 1. My current org structure will change with various business priorities. And it could/will change a ......Read More

920 Views

Credentials & Highlights

Director of Product Management at Meta

Formerly Algolia, Zendesk