How do you break down responsibilities and KPIs for product launches between product management and marketing?

While there are different specific metrics that marketing and product teams track for product launches, what's critical is the alignment between the two and agreement on ...

The partnership with Product Marketing is one of the most important functions when it comes to rolling out a successful product. Don’t read too much into the last part of...

Oooohhhh, this is a good one and something I spend a lot of time balancing. Product owns the product and at the end of the day both gets unearned credit and unearned bla...

I don't 😬Obviously it depends on the size and scale and the situation so take this answer with a grain of salt, but I am a firm believer that you shouldn't ship the org c...

I love this question because it's something I'm currently involved with at CookUnity. At a B2C company the marketing team is a Product Manager's best friend, especially i...

PSA: This perspective comes from a product-led growth company, where the product itself plays a central role in acquisition, activation, and retention. In more sales-led ...

Just like Shared KPI's between Engineering and Product Management, a similar shared KPI framework between Product Management and Marketing is a great way to build high ...

I generally think in terms of OKRs rather than KPIs, so here let's agree that we are talking about some shared measure of success! On our teams, Product Marketing is res...

Every team is a little different, but based on my experience, generally this is how things typically get divided up: Product: Responsibilities: Feature specs / use-ca...

I think this is one of my favorite ways of categorizing different kinds of product managers - based off of the KPI’s that they are being optimized for. Product managers w...

Before going in, we have to know who owns what. This is how Id go about it:Generally, a PM owns the what and why. Marketers own the when and how.Product should own the GT...